Let me guess … You want to make money online right? That would of course explain your interest in the Google Adwords Keyword Tool. If you are serious about making a living on the internet this is a tool that you definitely need to get used to because you will be using it a lot.
Basically what this tool does is give you a laundry list of keywords that Google believes are relevant to whatever keyword or phrase you entered into the tool. Why do these keywords matter?
Because Google says so … and since we are primarily concerned with getting good search engine rankings in Google and/or getting a good (and cheap) position in Adwords we better pay attention to what the Google Adwords Keyword Tool has to say. If you are using this tool for PPC purposes there is nothing really all that complicated about it. Just enter in the primary keyword you are interested in targeting and the tool will spit out a bunch of keywords that are related to it. These are going to be the keywords that you revolve your campaigns around.
But here is a sneaky little trick you can do to improve your campaigns even further. Find a site that is successfully selling the products that you also want to promote. Now copy their domain and enter that into the Google Adwords Keyword Tool … see that list that just popped up? Those are all the terms that Google thinks that site is about. Basically Google was just kind enough to provide you with all the wonderful phrases that your competitor is bidding on for PPC.
How do I know this?
Because if that competitor site knows anything about how Adwords works they have done onsite SEO to make sure the terms that they are bidding on get high quality scores – basically the terms that they are bidding on have to be listed on the site enough times to make Google think the site really is about those terms. If that’s the case then the Google Adwords Keyword Tool will pick up on those terms and tell them to you.
Just like that you can practically steal your competitions thunder.
With all that said I need to give you one BIG warning about the Google Adwords Keyword Tool … most of its data sucks. Estimations on expected traffic and CPC are almost always wrong … by a pretty wide margin, that’s why in the end you may want to consider getting a good commercial keyword tool, the commercial ones are not spot on with their estimates, but they are a tad closer than the Google Adwords Keyword Tool.
